“The
childrenswear market is profiting from the shift towards smaller and wealthier
families. More women are delaying motherhood until their thirties, when they
are financially secure and better positioned to splash out on their new
arrivals. Affluent AB parents have an affinity for high quality children’s
clothing, encouraging premiumisation within the market. Retailers with higher
price points need to emphasise the superior calibre of their childrenswear
offering, and how these garments excel on comfort and durability, and hence are
worthy of the initial investment.”
- Emma
Clifford, Fashion and Clothing Analyst
In 2010, the total UK market for
childrenswear was valued at £5.91bn, after increasing by 6.5% from 2009 – Keynote 2011
So is childrenswear the way forward?
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